Today is Baskit $12 Tuesday. This is a great time of year to get some deals on Underwear. You can buy the Action Cool Low- Rise Trunk for yourself or someone special. While on the Baskit site check out the other deals!
We got a chance to interview Rufskin owner Douglas about the brand. We are really excited to bring you this interview. We know they are a favorite of many of you guys. Here’s more about Rufskin that you may or may not know. See some of the new collection pics below
Can you tell our readers about how you founded Rufskin? The company started in January of 2002 moonlighting with our full times jobs at the time and about a year later became our main focus. The name Rufskin was thought up from a popular childhood denim brand that I have fond memories of mixed with Hubert’s thoughts on the juijitz Brazilian term “casca grossa” or “rough skin” all tied together with the ram head logo that represents his horoscope sign, Aries.
How did you come up with the “vintage, sexy, masculine, athletic and futuristic” design principle? LOL…we realized that the words vintage and futuristic are sort of an oxy moron so let’s just say that we created the RUFSKIN brand to provide a range of clothing that didn’t exist at the time. Our objective was to bring some unique, yet comfortable styles to express a culture and a lifestyle. We often get inspired by a film or a destination we travel to or a sexy person and then incorporate them into our designs.
You create so many great styles hot and sexy styles, what is your inspiration for each collection? It really does depend on where we have visited or what passed through our lives at the time be it a particular movie, cinematic hero or the rugged American West, it really just depends.
Rufskin does Denim, Swimwear, Underwear and Active wear, which is most fun to design and which is the most challenging? Hubert Pouches being the head designer and my partner would most likely say that he puts the same amount of energy into a small bikini brief that he does a pair of denim jeans. It is all about the correct fit with us so technical design details are important. Getting a pair of denim pants to fit perfectly can be a challenge but in the end we make sure your rear looks perfect!
I have heard good things about the new swimwear line, when will it be out and what can we expect? The Rufskin 2014 Swimwear collection is slated to launch early in the New Year. The line is titled “Kaleidoscope”, and incorporates a mélange of styles from classic to daring, that will surely offer something for any style-minded, modern man. All the essential cuts, from bikini to board short are covered, while a multiplicity of colors, from elegant basics to flashy brights and bold prints keep the options wide open.
Your photography is always creative, with styling, models and props, where do the ideas come from for the shoot? People often ask us about our models and how we chose them? We have a very particular image that we try to capture with our models but they have to look approachable and reflect the focus of our concept. The same goes for our locations. We have concentrated recently in the State of California for locations, and much like our models there is a lot of diversity here that allows for lot of inspiration.
Retail stores have been in LA and NYC (I think that’s right), but saw you are opening a Miami store, what made you branch out to Miami? You forgot Amsterdam too. They opened their doors about a month after the NYC boutique in the spring of 2012. Miami is scheduled to open in early January 2014 and we feel that it meshes the best of beach culture and sculpted bodies in one colorful city. Rufskin is about looking and feeling good so we believe that it will reflect our clothing nicely.
What is in the future for Rufskin? The future? We are busy trying to get through 2013!! We don’t have any firm plans other than continuing to create well-designed sexy clothing for men.
Rufskin continues to manufacture their entire collection in California.
’Tis the season…and all that jazz. The holiday season is in full swing. Did you take advantage of the great Black Friday and Cyber Monday deals on underwear? Well even if you didn’t, there’s still time to get new underwear before we hit 2014. So in the spirit of the holidays, our staff has picked their favorite pairs that put them in the holiday spirit.
T. Lawrence says: My favorite pair for the holidays is the N2N Signature Brief. I like that it’s kind of dynamic with the color blocking and piping, and it’s rich navy and red invoke a sense of festivity without necessarily picking a religion . I also think my butt looks really good in them.
Shane says: As everyone probably knows, I have a rather healthy obsession with Modus Vivendi underwear. It all began with their campaign consisting of the Greek gods and the line of underwear named for each god. I was able to review the Zeus jockstrap and I have been enamored with them ever since that day. After trying the jock, I was able to try a faux denim, lace up front trunk and a black and shiny red boxer brief from their fetish line. I cannot accurately describe how much I love Modus Vivendi. This holiday season, I plan on wearing one of the pairs from the new metallic line from Modus Vivendi. The holidays are glittery and extravagant in my world. These undies fit that description while staying within a reasonable cost for a specialty pair of underwear. The silver metallic jock is my choice for holiday undies.
Dash says: I’d say the underwear that gets me in the holiday spirit are my red Unico boxerbriefs. They’re great for keeping toasty and the red is a festive holiday color. The silky nylon feels sexy against the skin makes it easy to slide into warmer layers.
UNBAtlBriefs says: My favorite pair for the holiday is definitely the Joe Snyder bikini in Metallic Red. Feels and looks great! And the metallic fabric makes this underwear fun and festive!
UNBTim – You can’t have a holiday season with out some Plaid. The 2(X)ist Tartan No-Show Brief to me says Holidays. It has the classic holiday look but with the great 2(X)ist fit. I love how they refresh this line every year. You can get the Plaid in the waistband or the body of the brief .
Welcome to a new feature here at UNB! We have teamed up with some of your favorite brands to give you an insight into their creative process. If you have ever asked “How did they create that line” or “what was the inspiration?” Well these posts will hopefully answer those questions! Today we have Jason Scarlatti, the Vice President of Design at 2(X)ist tells us about how they created the Pro Collection:
The creative direction for the PRO collection by 2(X)IST started by completely reversing our design process. 2(X)IST is known first for its superb fit and contoured pouches, coupled with quality fabrics and high fashion design details. Over the past few seasons, we were completely focused on creating a dynamic waistband design. This season, we tried something new and focused on streamlining the design of the overall garment instead, and in turn, we minimized the waistband completely by covering it and moving it to the interior of the garment.
Our core focus was all about fit, fabric and simplicity, which is what we’ve achieved with the PRO brief and PRO trunk that were engineered in design to be sleek and ergonomic. The collection’s design helped to focus on the fabric itself – a micro-fiber nylon and spandex blend that wick’s away sweat and keeps you cool and dry. The fabric also provides a superior hold to color, allowing us to design the collection in an array of colors and prints. My favorite is the neon color – it is completely bold and dynamic but simple at the same time. I also love having the waistband on the inside, in pop-colors that complement the exterior.
I loved designing the collection but when I actually received the wear test samples, I really fell in love. It felt like nothing else we had created in the past. It feels cool, smooth and light weight. You will see an evolution of the PRO collection in the coming seasons with some really extraordinary colors and prints – so stay tuned. In the meantime, you can purchase the PRO collection at www.2xist.com and I hope you enjoy wearing it as much as we did creating it.
We are happy to announce the first, UNB Fan of the Month. this is where readers are given the chance to show off in their undies and have other readers vote for who should be the fan of the Month and that Fan will receive and underwear prize. Being the first time we did it we had 3 brave guys send in pics. We knew it would be a challenge to get guys to send in pics on the first time. Here are our entries:
1. Joseph S.
Who should win Fan of the Month? Remember you can enter later this month for Jan Fan of the month!
Envy Menswear is proud to announce the increased appeal of the luxury menswear’s “enhancement pocket,” available in select designs in the line. Created for the modern man who wants to accentuate his assets, Envy intimate wear comes with a contoured pouch in front to enhance and support the male anatomy.
“Enhancement pouches accentuate the male form, as well as provide a less constrictive feel,” says Envy Menswear Director of Global Sales & Operations Christian Savoie. “Our retail partners, and our customers specifically, are extremely pleased with how Envy fits. With the Enhancement Pocket, modern men everywhere can now look their very best, while feeling comfortable and confident.”
Male underwear with an enhancement pouch differs from traditional men’s underwear, in that it provides both room and structure for the male anatomy, rather than a flat front, which could interfere with the natural contours of the body. The ergonomic design supports the male anatomy in a natural way, while separating the package from the rest of the body. Though the initial appeal is visual, this separation also prevents sweating and sticking, which can also assist in boosting men’s confidence.
Envy styles featuring the enhancement pouch include the Logo Elastic, Low-Rise Thong; Logo Elastic, Low-Rise Trunk; and Low-Rise Thong; as well as many more.
Envy recently celebrated its first anniversary in the luxury men’s intimate wear market. Envy’s 204 SKUs are currently available in the United States, United Kingdom, Australia, Austria, Scandinavia, Malta, and Russia, with new international partners finalizing their Envy partnership deals.
Envy encompasses most male styles and fits of underwear, including basic foundation pieces, everyday wear, sexy styles, and dancewear. Featuring hot, trendy clothes for the fashion-forward man, the Envy Menswear catalog includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics, and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks, and trunks, as well as bareback athletic jocks and briefs.
In addition to basic colors – white, black, red – Envy also features edgy gunmetal and camo, as well as new colors like neon pink, neon blue, and neon green in time for summer. Many Envy items are also available with sequin embellishments.